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Director, Programmatic Direct Sales

Led by a team that includes the former co-founder of Diapers.com (sold to Amazon), the head of digital at The New York Times and the Entertainment Industry Manager at Facebook, Some Spider is a profitable digital media & entertainment company backed by serial entrepreneurs Marc Lore and Vinit Bharara, founders of Diapers.com.

We’re home to two channels: Scary Mommy (the biggest parenting property in the country, reaching over 100 million people each month), and CAFE (2016's breakout news and humor brand, reaching over 60 million people each month), both built for mobile and social. And we plan to launch more.

Fresh off our Series A funding round, we’re now building out our content, marketing and sales teams, and looking for an exceptional sales talent who will help us grow even faster.

We’re currently looking for a Director of Programmatic Sales who will be responsible for the overall strategy pertaining to Some Spider’s programmatic direct advertising inventory, with a specific focus on driving Private Marketplaces (PMP) and Programmatic Guaranteed (PG) sales and revenue. As a member of the Programmatic business team, this person will work closely with the Head of Programmatic to understand and respond to the needs of specific ad buyers at Demand-Side Platforms, Agency Trading Desks, Agencies and direct Advertisers. The Director, Programmatic Sales will develop an intimate knowledge of Some Spider’s advertising inventory and will coordinate with the Programmatic and Direct Sales teams to package and price inventory to meet the needs of Some Spider buyers.

Key Responsibilities:
-Lead programmatic direct sales efforts, working with a cross-functional team of company stakeholders (Head of Programmatic, Account Management, Sales, Ad Operations, etc.) to drive overall programmatic sales growth for Some Spider;   

-Manage and scale Some Spider’s direct programmatic sales efforts, selling and fulfilling direct programmatic solutions to clients, agencies, trading desks and DSPs -- and sourcing demand   

-Maximize the revenue generated from private programmatic channels across desktop, mobile and video  

-Build, maintain and manage relationships with clients, agencies, DSPs and all other relevant demand sources

-Leverage a highly consultative approach designed to ensure that clients and agencies receive the highest level of customer support   

-Structure “always on” programmatic (upfront) deals, as well as exclusive / private exchange deals for select buyers

-Develop private programmatic capabilities in Video, Mobile, and any newly developed programmatic product   

-Serve as an expert on key programmatic business trends, new technologies and best practices, and proactively communicate them with programmatic team  

-Train direct sales team on packaging and selling programmatic inventory

-Support direct sales team in structuring and selling successful hybrid (sponsorship and programmatic) deals   

-Work with Direct Sales to supplement sales collateral (including analytical insights) and post-campaign reports detailing achievement of campaign results

-Help create and maintain programmatic revenue forecasting models, dashboards and other analytical tools.   

Qualifications:

-5+ years of digital experience in programmatic ad sales, revenue operations and/or business development), with a strong track record of hitting sales targets;   

-Strong understanding of the programmatic media ecosystem (including exchanges, ad networks, DSPs, SSPs, DMPs, trading desks, etc.), and strong relationships within the space, with emphasis on ATD, DSP and agency relationships;

-Experience working with Google / DART Experience working with DSPs, SSPs, DMPs and both open auction bidding and private programmatic platforms;

-Excellent analytical and quantitative abilities

-Strong financial skills and negotiation skills;

-Strong quantitative aptitude with the ability to analyze campaign performance statistics and recommend optimized media solutions;

-Excellent communication and presentation skills: ability to solution sell and to communicate complex technical features in simple terms;  

-Entrepreneurial self-starter with ability to work in a startup organization and thrive in a highly-collaborative, team-based environment; 

-Intellectually curious, with a sense of humor!

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